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Aaron Copland:
Classical Music in Commercials


For years, the Hoe-Down from Aaron Copland's ballet Rodeo has been used in a commercial for the Beef Council. A lot of classical music turns up in T.V. commercials. It has been used to sell airlines, cars, cereal and even fertilizer.

Music heard in this episode:
Copland: “Hoedown” from Rodeo
Gershwin: Rhapsody in Blue
Delibes: Flower Duet from Lakme
Copland: “Simple Gifts” from Appalachian Spring
Traditional: Theodora is Dozing
Prokofiev: Romeo and Juliet
Tchaikovsky: 1812 Overture
Leoncavallo: “Vesti La Giubba” from I Pagliacci
Rossini: “Largo Al Factotum” from The Barber of Seville
Wagner: “Ride of the Valkyries” from Die Walküre

Other shows about Aaron Copland:
About Aaron Copland
Copland's Cowboy Ballets
Agnes de Mille
Rodeo
What is a Fanfare
About Aaron Copland
Tiptoe Through the Fanfare
What's in a Name
Classical Music in Pop

Download this month's activity sheet



About Aaron Copland
11/14/1900 - 12/2/1990
Born in America

Aaron Copland is one of the most famous American composers of all time. Copland was born in Brooklyn, New York, and went to France as a teenager to study music with Nadia Boulanger, who helped Copland create his own style.

Copland wrote music with a very "American" sound. Some of his most famous pieces are his ballets -- Billy the Kid, Rodeo, and Appalachian Spring. Billy the Kid and Rodeo are about the Wild West. Copland also wrote music for movies -- Of Mice and Men and Our Town, among others.

One of Copland's best known compostions is Fanfare for the Common Man. Copland wrote it after the Cincinnati Symphony Orchestra asked several composers to write fanfares during World War II. Copland's music has become a great part of American history.

See other composers born in America

 

This Week's Quiz:

1. Copland's Hoe-Down was used in a commercial for what food?

Chicken

Cereal

Beef

Soup

Cheese


2.What music was used by American Airlines to encourage flying?

Rhapsody in Blue

Moonlight Sonata

A Little Night Music

Ode to Joy

1812 Overture


3. Which product has not used classical music in a commercial?

Car

Airline

Cereal

Mouthwash

Shampoo



 

Aaron Copland
"Hoe-Down" from Rodeo


Composed in 1942
Performed by Czecho-Slovak Radio Symphony Orchestra (Bratislava)
Stephen Gunzenhauser, conductor

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